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The CRMAI Memory

AI Memory

Fans tell you things: their job, their dog’s name, that they are getting divorced, something they said once at 2am that mattered more than anything else.

Six months and four thousand messages later, nobody on the team remembers it. The fan does.

AI Memory solves this. Sufflera keeps a short list of lasting facts about every fan and gives it to the AI with every reply.


A short list of what really matters about a person:

- Works night shifts as a paramedic in Manchester
- Has a golden retriever called Bear
- Divorced in 2024; does not want to discuss it
- Prefers being teased over being complimented
- Buys custom videos, never PPV photo sets
- Birthday on 14 March

It is built only from what the fan said in his chat with your creator. No outside data and no guessing.


You do not need to start or maintain it.

  1. About every 100 messages, Sufflera compares the new messages with what it already knows.
  2. New lasting facts are added.
  3. Facts the chat contradicts are removed: if he mentioned a girlfriend in March and a break-up in July, the memory says July.
  4. Small talk is dropped. Only what will still be true next month stays.
  5. The list goes into every draft for this fan.

The list is short on purpose, up to 20 facts. It is a brief, not a transcript.


It gets better with time. In most tools, important details scroll out of sight as a chat grows. Here the memory keeps the important part and drops the rest.

It helps sell. Remembering that he buys only customs, and only after payday, is the difference between an offer that works and one that annoys.

It survives staff changes. A new chatter opening a two-year chat gets the same brief as the one before. Knowledge stops living in one person’s head.

It brings back quiet fans. Writing after four months with an exact reference to something he told you is the best way to restart a chat.


Three fields hold information about a fan:

FieldWho writes itWhat it is forDoes the AI read it
NotesYour teamFacts in your own wordsYes, as background
Instructions for the AIYour teamStanding orders for this fanYes, as an order
AI memorySufflera, and you can edit itFacts the fan shared, kept up to date automaticallyYes

The AI reads all three with every reply. Notes and memory are what the reply is built from; instructions are the rules it is built within.

Sufflera never changes Notes or Instructions. If you want the AI to behave a certain way, write it in Instructions for the AI: an order always beats anything in memory.

⚠️ The AI sees everything on a fan profile. There is no staff-only field. Internal comments (risk notes, opinions, chargeback history, who handled the fan) must not go in Notes: they go to the AI with every draft. See The Fan Profile.


You see AI memory on the Memory tab of the fan profile and on the Fan tab of the side panel, so a chatter can read it before answering.

The Memory tab: the durable facts, how many are stored, and the note that the AI keeps them up to date

On the Memory tab you can add, edit and remove facts yourself. Keep in mind that the next automatic update can overwrite your edits. So:

  • a fact that must never be lost goes in Notes;
  • something the AI must never mention goes in Instructions for the AI.

Agency tip. Read the memory before answering a VIP. It takes four seconds and is the next best thing to having talked to him yourself.


AI Memory is on for every account. It starts filling in as soon as a chat has enough to remember, so new profiles fill in by themselves as the relationship grows.