The Fan Directory
The fan directory is your book of business. Every person your creators talk to appears here, with the numbers that tell you who deserves attention today.
What the list shows
Section titled “What the list shows”Each row gives you the essentials at a glance:
| Column | Why it matters |
|---|---|
| Name and handle | Who they are on the platform |
| Creator | Which of your creators this relationship belongs to |
| Tags | Your own segmentation labels |
| Lifetime value | Everything this fan has ever spent |
| Messages | Volume of the relationship |
| Last activity | When they were last in the conversation |
| Segments | Automatic classifications such as VIP or cold |
- Search and the creator filter — narrow the list before you read it.
- Mode — which reply mode this fan is on right now.
- Tags — the coloured ones are segments the platform maintains; the rest are yours.
- LTV — everything this fan has ever spent. The arrows sort by it.
Automatic segments
Section titled “Automatic segments”The platform classifies fans continuously, based on spend and activity, so your team never has to maintain these by hand. Use them to decide where the shift’s attention goes:
- VIP — your highest-value relationships. These should never be on automation, and they should never wait.
- Cold — engaged once, gone quiet. The natural target for win-back.
Automatic segments sit alongside your own tags rather than replacing them.
Tags are yours to define. They are the fastest way to run a campaign against a specific slice of your audience.
Effective tagging conventions used by agencies on the platform:
- Content preference —
feet,roleplay,gfe,custom-buyer - Commercial behaviour —
high-spender,tips-only,never-bought,price-sensitive - Operational —
needs-manager,refund-risk,do-not-automate - Campaign —
blackfriday-sent,winback-q3
Agency tip. Agree your tag vocabulary before your team grows past three chatters. Twenty overlapping tags that mean roughly the same thing are worth less than five that everyone applies consistently.
Finding the right fans
Section titled “Finding the right fans”The directory supports search and filtering across name, handle, tag, creator, spend and activity. The combinations that earn their keep:
| To find | Filter by |
|---|---|
| This month’s revenue drivers | Sort by lifetime value, filter by creator |
| Fans ready to be sold to | Funnel stage: Ready to offer |
| Relationships going stale | Automatic segment: cold |
| Untapped audience | High message count, zero lifetime value |
| A campaign audience | Your own tag |
Re-engage fans
Section titled “Re-engage fans”Your Dashboard carries a Re-engage fans card: everyone who has gone quiet for two weeks or more, each shown as “Silent 34 days” alongside what they have spent. Re-engage → opens their profile.
This is one of the highest-return surfaces in the platform. A fan who spent money three months ago and has not been contacted since is a warmer prospect than anyone new, and reactivating them costs nothing but a message.
The card is ordered by silence, longest first — so the top of it is where a relationship is closest to being lost, not necessarily where the money is. The spend figure is on every row so you can make that call yourself as you work down.
How to run a re-engagement session
- Open the Dashboard and work the Re-engage fans card from the top.
- Open each fan’s profile and read their AI memory for a specific hook.
- Open the conversation and generate a draft. The platform already knows how long it has been and what they last bought, so the reply opens accordingly.
- Tag everyone you contacted, so next session starts from a clean list.
Building your own list. For a broader sweep — a specific silence threshold, a single creator, or everyone above a spend level — use the directory itself: filter by the automatic segment cold, then narrow by creator, lifetime value and last activity. The card is the daily shortlist; the directory is where you build a campaign.
Overdue follow-ups
Section titled “Overdue follow-ups”The Operator queue on the Dashboard puts overdue commitments first, then quiet conversations worth a follow-up, across every fan and creator. Each row offers Open, Done and Tomorrow, so nothing scheduled quietly disappears.
See Revenue and Follow-Ups for how to set them.
Adding and importing fans
Section titled “Adding and importing fans”Fans are created automatically the first time a conversation is opened, so in normal operation you never add one by hand. You can also:
- Create a fan manually when you want a profile prepared before the first message.
- Import in bulk from a file — available on any paid subscription — when you are migrating from another system.
Archiving
Section titled “Archiving”Fans are archived rather than deleted. Archiving removes them from your working views while keeping their history, purchases and analytics intact — which matters, because a fan who returns after six months should be met by someone who remembers them.
Next steps
Section titled “Next steps”- Everything on an individual profile: The Fan Profile
- Tracking money per fan: Revenue and Follow-Ups
- The AI-maintained summary of each fan: AI Memory