Mood and Availability
A persona with a fixed personality is recognisable as a product. A persona whose energy changes across the day, who is quieter on a work night, and who is noticeably warmer toward the fans she likes, is recognisable as a person.
This is what the mood system produces — automatically, in the background, for every creator.
The five dimensions
Section titled “The five dimensions”Every creator’s state is described by five values, each from 0 to 100:
| Dimension | Low | High |
|---|---|---|
| Energy | Tired; shorter, calmer replies | Lively, upbeat, enthusiastic |
| Flirtiness | Warm but friendly, no subtext | Openly flirtatious, leaning into innuendo |
| Patience | Short with repetitive or pushy fans | Calm and generous, even under repetition |
| Neediness | Independent, never chasing | Seeks attention, says she missed them |
| Confidence | Softer, more yielding | Bold, dominant, leads the conversation |
Values near the middle are deliberately neutral — they leave the persona free to respond naturally. The further a value sits from the centre, the more strongly it shapes the reply, so 95 reads noticeably differently from 70.
Baseline temperament
Section titled “Baseline temperament”The baseline is who your creator fundamentally is. It is set once, in the Creator Studio, and it is the state the creator always returns to.
Move a creator’s mood and it drifts back toward baseline over the following hours. This is what stops a single bad night from permanently changing a persona, and it means you never have to remember to reset anything.
Agency tip. Set the baseline to the personality you sell, not to the middle of every slider. A creator whose baseline flirtiness is 70 and whose confidence is 35 is a specific person. One set to 50 across the board is nobody.
Current mood
Section titled “Current mood”The current mood is where the creator is right now. You control it two ways:
Manual mode
Section titled “Manual mode”You set the sliders yourself, choose a preset, or write a short free-text note such as “tired after a shoot”. This is the right mode when you want direct control over how the day reads.
Automatic mode
Section titled “Automatic mode”The platform maintains the mood itself, updating it from the creator’s personality, their goals and their recent life events. This is ideal for character-driven accounts where you want the persona to live on its own.
Either way, every change is recorded, so you can see how a creator’s state has moved over time.
The daily rhythm
Section titled “The daily rhythm”On top of whatever mood you set, the platform applies a natural daily curve — automatically, with no configuration:
- Energy is lowest in the small hours and peaks in the late afternoon.
- Flirtiness and neediness rise into the late evening.
- Patience dips deep at night.
You can shift the entire curve using the creator’s chronotype:
| Chronotype | Effect |
|---|---|
| Early bird | The whole rhythm shifts earlier |
| Neutral | Standard curve |
| Night owl | The whole rhythm shifts later |
This is why the creator’s time zone matters. A creator set to the wrong zone sounds sleepy at lunchtime.
The weekly schedule
Section titled “The weekly schedule”Real people have commitments. Add recurring entries to a creator’s routine and the platform accounts for them automatically:
- “At work, Monday to Friday, 9–6” — replies become shorter and the creator mentions being busy.
- “Class Tuesday and Thursday evenings”
- “Weekends free” — more energy and availability.
- “On holiday, the 1st to the 7th” — a fixed date range.
Each entry can carry both a mood adjustment and a context note, so the creator not only feels different during that window, she can say why.
Agency tip. A schedule is the cheapest authenticity you can buy. Fans notice when someone is available at exactly the same intensity 24 hours a day, and they draw the obvious conclusion.
Quiet hours
Section titled “Quiet hours”Quiet hours prevent automated replies from going out in the middle of the creator’s night. Choose the window that matches the persona:
| Preset | Window (creator’s local time) |
|---|---|
| Narrow | Midnight – 7am |
| Default | 11pm – 8am |
| Wide | 10pm – 9am |
Quiet hours apply to automated sending only. Your chatters can always work whenever they like, and the Generate button is never restricted.
Warmth toward an individual fan
Section titled “Warmth toward an individual fan”Separately from the general mood, every fan carries a warmth value: how the creator feels toward that person specifically. It rises with generosity and genuine rapport, and falls with rudeness.
Warmth takes priority over the general mood. A creator having a low-energy day still lights up for the fan she is closest to — exactly as a real person would. You can see the warmth level on every fan profile and in the one-line glance in the side panel.
Closeness and what a fan is told
Section titled “Closeness and what a fan is told”Each fan also builds closeness over time. Closeness governs which of the creator’s life events that fan is allowed to hear — public, warm or VIP tier.
The practical effect: your highest-value relationships receive genuinely more intimate content than a fan who arrived last week, without anyone on your team having to manage that manually.
Where you see all of this
Section titled “Where you see all of this”- Creator Studio → Mood — baseline, current state, presets, history, and the weekly routine.
- The side panel → Creator tab — a read-only view of the five dimensions and the routine, so a chatter can see the creator’s state without leaving the conversation.
- Any fan profile — warmth and closeness for that individual.