Creators and Personas
A creator is the person your team writes as. Time spent here pays off most: every reply to every fan follows what you set on this page.
Creating a creator
Section titled “Creating a creator”There are two ways.
From a template. This is the fastest. Open Creator templates, read a few personas and press Make a duplicate on the closest one. The copy is a full creator of your own.
From scratch. Open Creators and press + New Creator. The form asks for a Name, the Tone of voice, and Allowed and Banned topics. You fill in the rest later, in the Creator Studio.
Either way, then open the Identity tab and set the Timezone. It sets the creator’s daily rhythm and quiet hours, so replies sound like they come from someone living a real day. Until you set it, the creator lives in UTC.
The template gallery
Section titled “The template gallery”Creator templates in the main menu shows ready-made personas as cards. Open one to read the whole persona (identity, life story, limits, tactics) before you choose. Filter by tag to find the closest one.
You cannot edit a template. You duplicate it, and the copy becomes your own creator that you can change as you like. So the gallery stays the same for everyone.
Agency tip. Do not run three creators on the same template without changing them. A template is a starting point. Fans stay with personas that have specific, made-up details.
The Creator Studio
Section titled “The Creator Studio”Open Creators and click a creator. This manual calls her page the Creator Studio. It has seven tabs:
| Tab | What is in it |
|---|---|
| Identity | The basic facts about the creator |
| Persona & lore | The character: life story, looks, likes and limits |
| Replies & tactics | How replies are written, and your sales tactics |
| Mood | Her usual temperament, her mood now, presets and history |
| Life events | Her diary, weekly routine and longer goals |
| Quick replies | Saved answers your team inserts from the panel |
| Tools | Reply mode, the emergency stop, the four stop rules, quiet hours, and what autopilot may do |
You save each section separately. A section you changed but did not save shows Unsaved changes. If you try to leave the page, it asks first, because unsaved changes are lost.
- The seven tabs. Everything about the creator is behind them.
- The fields: name, reply language, time zone, and the facts every draft must stick to.
- The live panel: photo, number of fans and drafts, top fans, and her mood right now.
Voice and tone
Section titled “Voice and tone”| Setting | What it does |
|---|---|
| Tone of voice | The main instruction for how she speaks. The field that matters most |
| Reply length | Short, medium or long. Match it to the platform she works on. On Short, a draft that comes out too long is shortened before you see it |
| Sales pace | Slow, Normal or Fast: how soon drafts bring up paid content. Fast makes an offer straight away to a fan who is explicit or asks to see something. Slow waits until the fan asks himself. The No filter template starts on Fast |
| Emoji | None, some or many |
| Pet name for the fan | What she calls fans: babe, honey and so on |
| Catchphrases | Phrases that make her voice recognisable. Sufflera uses a few at a time, so they do not repeat |
| Creativity | Conservative, Balanced or Creative. Conservative sticks to the persona; Creative takes more initiative |
Identity and life story
Section titled “Identity and life story”The more specific, the more human the replies sound.
- Age, location, language
- Gender / pronouns, orientation
- Appearance and clothing style
- Likes, dislikes, hobbies
- Soft spot: what she is sensitive about. This makes her feel like a person, not a product
- Backstory / lore: free text. Whatever you write here becomes part of her
- Temperament (in words): the mood she always comes back to
Limits and safety
Section titled “Limits and safety”| Setting | What it does |
|---|---|
| Allowed topics | What she is happy to talk about |
| Banned topics | What she never talks about |
| Forbidden phrases | Words or phrases that must never appear in a reply |
| Deflection strategy | How she avoids a banned topic: flirt, joke or change the subject. She stays in character instead of refusing bluntly |
Some protections are always on and cannot be turned off. They protect your creators, your fans and your platform accounts, in every reply mode.
Selling
Section titled “Selling”| Setting | What it does |
|---|---|
| Upsell triggers | Fan words after which Sufflera may lead to a paid offer |
| Example replies (few-shot) | Up to three pairs of a fan message and her reply. The fastest way to teach a style: one good example beats a paragraph of description |
Sufflera also does not push an offer at a fan who is too new, or right after he showed he is uncomfortable. Selling at the wrong moment costs more than not selling.
Test the voice before your team uses it
Section titled “Test the voice before your team uses it”Every change reaches fans with the next draft, so listen to one yourself first. It takes five minutes:
- Save your changes.
- Open a real chat with a low-risk fan (someone in small talk, not a VIP) and press Generate.
- Read it as the fan would. Does it sound like the person you described?
- Fix the setting that was wrong, not the draft. Generate again.
Two or three rounds after any change to tone, limits or catchphrases tell you more than an hour of editing fields. Each one costs one draft.
A week later, check this creator’s Conversion in Analytics: how many of the drafts your team actually used. See Analytics.
Life events and goals
Section titled “Life events and goals”A persona to whom nothing ever happens sounds like a script.
Life events are things that happened to her: a trip, a bad day at work, a new tattoo. Each event has a level that decides who hears about it:
| Level | Who hears it |
|---|---|
| Anyone | Any fan |
| Closer fans | Fans whose Fan warmth is 40 or more |
| VIP fans only | Fans whose Fan warmth is 70 or more |
There are no events for one fan only. To tell one fan something of his own, write it in his Instructions for the AI, for example “tell him first about the trip to Lisbon”, and his drafts will use it.
Goals are longer stories, such as saving for something or working toward a milestone. They keep chats connected over weeks.
Archiving
Section titled “Archiving”You archive creators instead of deleting them, so their history, analytics and fans stay. An archived creator does not count toward the number of creators in your subscription.
Next steps
Section titled “Next steps”- Make her feel alive through the day: Mood and Availability
- Give your chatters saved answers: Quick Replies and Media
- Decide what this creator may automate: Reply Modes and Autonomy