Creators and Personas
A creator is the voice your team writes as. Time spent here is the highest-return work in the platform: every reply, for every fan, on every shift, is shaped by what you configure on this page.
Creating a creator
Section titled “Creating a creator”- Open Creators and click + New Creator.
- Enter a display name — how your team refers to this persona internally.
- Set the time zone. This is not cosmetic: it drives the creator’s daily energy rhythm and their quiet hours, so replies feel like they come from someone living an actual day.
- Optionally set the platform handle, so the extension can match this creator to the right account automatically.
- Choose a starter persona, or build from scratch.
Starter personas
Section titled “Starter personas”Three complete, production-ready voices ship with the platform. Each is a fully independent copy the moment you use it — edit it however you like.
| Starter | Character | Best used for |
|---|---|---|
| Girl Next Door | Warm, playful, approachable | Broad audiences and high-volume accounts. The strongest default |
| Confident Domme | Assertive, in control, direct | Defined niches where the audience expects dominance |
| Explicit / No Filter | Maximum directness | Accounts where explicit conversation is the established expectation |
Each creator remembers which starter it came from, so you can see at a glance which foundations are performing best across your roster.
The Templates gallery
Section titled “The Templates gallery”Templates in the main navigation is where the starters live as browsable cards. Open one to read the whole persona — identity, backstory, boundaries, tactics — before you commit to it, and filter the gallery by tag to find the character closest to the account you are building.
Templates themselves are read-only. You never edit a template: you duplicate it, and the copy becomes a creator of your own that you can change however you like. That is what keeps the gallery a reliable reference rather than something a colleague quietly rewrote last month.
Agency tip. Do not run three creators on the same starter without editing them. The starter is a foundation, not a finished product — the personas that retain fans are the ones with specific, invented detail in them.
The Creator Studio
Section titled “The Creator Studio”Open Creators and click a creator to reach their own page. This manual calls it the Creator Studio — it is where every setting on this page lives, laid out across six tabs:
| Tab | Holds |
|---|---|
| Identity | Who this creator is — the basic facts |
| Persona & lore | The character: backstory, appearance, likes and boundaries |
| Replies & tactics | How replies are written, plus your sales tactics |
| Mood | Baseline temperament, current state, presets and history |
| Life events | The diary, the weekly routine and longer-term goals |
| Tools | Sending automation, schedule, quick replies and the draft tester |
Changes are saved per section, and an Unsaved changes marker appears beside any section you have edited but not yet saved, so nothing is lost by navigating away.
- The six tabs — everything about this creator lives behind them.
- The fields — name, reply language, timezone, and the persona facts every draft is held to.
- The live panel — photo, fan and draft counts, top fans, and the mood the creator is in right now.
Voice and tone
Section titled “Voice and tone”| Setting | What it controls |
|---|---|
| Tone of voice | The core instruction for how this creator speaks. The single most influential field on the page |
| Reply length | Short, medium or long. Set this to match the platform culture your creator works in |
| Emoji level | None, some or many |
| Pet name | How the creator addresses fans — babe, honey, and so on |
| Catchphrases | Signature phrases that make the voice recognisable. The platform rotates them so they never feel repetitive |
| Creativity | Conservative, balanced or creative. Conservative stays close to the persona; creative takes more initiative |
Identity and backstory
Section titled “Identity and backstory”The more specific this is, the more human the replies read.
- Age, location, language
- Gender and pronouns, orientation
- Appearance and clothing style
- Likes, dislikes, hobbies
- Vulnerability — the thing this persona is soft about. This is what makes a character feel like a person rather than a product
- Backstory / lore — free text. Anything you write here becomes part of who the creator is
- Baseline temperament — the settled disposition the creator’s mood always returns to
Boundaries and safety
Section titled “Boundaries and safety”| Setting | Effect |
|---|---|
| Allowed topics | Subjects this creator is happy to discuss |
| Banned topics | Subjects this creator never engages with |
| Forbidden phrases | Exact words or phrases that must never appear in a reply |
| Deflection strategy | How the creator dodges a banned topic — flirt, joke, or redirect. Rather than refusing bluntly, the persona stays in character |
Certain protections are always active and cannot be switched off. They exist to protect your creators, your fans and your platform accounts, and they apply at every autonomy level.
Sales behaviour
Section titled “Sales behaviour”| Setting | Effect |
|---|---|
| Upsell triggers | Words or intentions from a fan after which the platform may move toward a paid offer |
| Example exchanges | Up to three sample fan-message / reply pairs. These are the fastest way to teach a specific style — one good example outperforms a paragraph of description |
The platform also protects your conversion rate automatically: it will not push an offer at a fan who is too new to the relationship, or in a conversation where the fan has just signalled discomfort. Selling at the wrong moment costs more than not selling.
Hearing the voice before you commit to it
Section titled “Hearing the voice before you commit to it”Every change here reaches fans through the next draft anyone generates, so it is worth listening to one yourself before your team does.
The routine takes five minutes:
- Save your changes.
- Open a real conversation with a low-risk fan — someone in small talk, not a VIP — and press Generate.
- Read it as the fan would. Does it sound like the person you just described?
- Adjust the setting that was wrong, not the draft. Generate again.
Two or three passes of this after any change to tone, boundaries or catchphrases will tell you more than an hour of editing fields. Each generation costs one draft from your monthly allowance, which makes it the cheapest quality control available to you.
A week later, check the same creator’s conversion in Analytics: the share of drafts your team sends without rewriting is the number that tells you whether the change actually worked. See Analytics.
Life events and goals
Section titled “Life events and goals”A persona that never has anything happen to it reads as a script.
Life events are things that occurred in the creator’s life — a trip, a bad day at work, a new tattoo. Each event has an openness tier that controls who hears about it:
| Tier | Who hears it |
|---|---|
| Public | Any fan |
| Warm | Fans who have built genuine closeness |
| VIP | Only your closest, highest-value relationships |
You can also queue a private event for one specific fan — something shared only with them. This is one of the strongest retention tools in the platform: being told something nobody else knows is exactly what a fan is paying for.
Goals are longer arcs — saving for something, working toward a milestone — that give conversations continuity across weeks.
Archiving
Section titled “Archiving”Creators are archived rather than deleted, so their history, analytics and fan records remain intact. Archiving also frees a creator slot against the number of creators your subscription covers.
Next steps
Section titled “Next steps”- Make the persona feel alive across the day: Mood and Availability
- Give your chatters saved responses: Quick Replies and Media
- Decide what this creator may automate: Autonomy Levels