Analytics
The numbers that tell you which creators are working, which chatters are producing, and where the next revenue is.
Analytics respects your permissions: you see the creators you have access to, and nothing else.
The overview dashboard
Section titled “The overview dashboard”
Audience
Section titled “Audience”| Metric | Use it to |
|---|---|
| Total fans | Track the size of your book |
| Fan growth | See new fans per day and your cumulative total over 30 days. Flat growth with rising revenue means you are monetising better; the reverse means you are burning through your audience |
| Recent fans | Spot new arrivals worth personal attention early |
Production
Section titled “Production”| Metric | Use it to |
|---|---|
| Drafts today / this month | Track throughput against your monthly draft number |
| Drafts by day | See your real operating rhythm. Gaps are missed coverage |
| Drafts per creator | Find creators absorbing effort without returning revenue |
| Drafts per team member | Compare shift productivity without building a spreadsheet |
Quality
Section titled “Quality”| Metric | Use it to |
|---|---|
| Thumbs up / down | Read your team’s satisfaction with draft quality |
| Conversion | See the share of generated drafts actually used. The single most important number on this page |
| Average response time | Track how quickly drafts are produced |
Revenue
Section titled “Revenue”| Metric | Use it to |
|---|---|
| Lifetime value by segment | See where your money actually comes from. Almost always more concentrated than people expect |
| Activity by hour | See when your audience is genuinely online, and staff shifts against it rather than against habit |
Per-creator analytics
Section titled “Per-creator analytics”Open any creator for the same picture, narrowed to them: fan count, draft volume today and this month, draft and fan growth over 30 days, and the fans that creator’s team spends the most effort on.
Use this to answer the roster question. A creator with 400 fans, high draft volume and low lifetime value is consuming your team’s hours and returning nothing. That is a persona problem, a pricing problem or an audience problem — and it is invisible without this screen.
The four reviews worth running
Section titled “The four reviews worth running”Weekly: conversion
Section titled “Weekly: conversion”Look at conversion per creator. Anything below 70% means chatters are rewriting rather than sending, which means the persona needs work.
Action: open that creator’s studio, add example exchanges, sharpen the tone of voice, add catchphrases. Re-check next week.
Weekly: coverage
Section titled “Weekly: coverage”Look at drafts by day against activity by hour. If your audience is most active at 11pm and your drafts cluster at 2pm, you are missing your own peak.
Action: move shift patterns, or extend automation coverage into the gap.
Monthly: revenue concentration
Section titled “Monthly: revenue concentration”Look at lifetime value by segment. Identify your top spenders.
Action: confirm every one of them is on manual autonomy, has a recent follow-up reminder, and has been personally contacted this month.
Monthly: roster performance
Section titled “Monthly: roster performance”Compare drafts per creator against revenue per creator.
Action: invest in the creators returning value, rework the ones that are not, and archive anything that has stopped earning.
Draft history
Section titled “Draft history”The record of what was actually written lives with the relationship it belongs to. Open a fan and go to Insights → Past drafts: every draft generated for that person, in order, with the rating it was given.
Use it to investigate a conversation that went wrong, or to gather drafts that worked well enough to become example exchanges in the Creator Studio. For volume and productivity across the account — drafts per creator, per teammate, per day — use the dashboards above rather than reading individual drafts.
Subscription availability
Section titled “Subscription availability”Full analytics are available as soon as your subscription costs more than $0 — whatever numbers you chose to get there. On the free setting you see the core counts. See Billing.