Analytics
The numbers that show which creators work, how much each person produces, and where the next money is.
Analytics follows your permissions: you see only the creators you have access to.
The overview
Section titled “The overview”
| Number | What it is for |
|---|---|
| Total fans | How many fans you have |
| Fan growth (30 days) | New fans per day and the running total. Flat growth with rising revenue means you sell better; the opposite means you are using up your audience |
Drafts
Section titled “Drafts”| Number | What it is for |
|---|---|
| Today / this month | How many drafts you use against your monthly number |
| Drafts by day | Your real working rhythm. Gaps are hours nobody covered |
| By creator | Creators that take a lot of work but bring little money |
| Drafts by teammate | Each person’s output, without a spreadsheet. Shown when more than one person generates drafts |
Quality
Section titled “Quality”| Number | What it is for |
|---|---|
| Draft ratings (👍 / 👎) | How your team rates the drafts |
| Conversion | How many drafts were actually used (copied or sent). The most important number on this page |
| Avg latency | How long a draft takes, on average |
| Number | What it is for |
|---|---|
| LTV by segment | Where your money comes from. Usually more concentrated than people expect. Fans are grouped by the coloured segments you put on them (VIP, Active, New, Cold); fans without one are under No segment. A fan with several segments is counted once, under the first in that order |
| Fan activity by hour (UTC) | When your fans are really online, so you plan shifts by that and not by habit |
Analytics for one creator
Section titled “Analytics for one creator”Open a creator for the same picture, only for them: fans, drafts today and this month, growth of drafts and fans over 30 days, and the fans the team spends the most work on.
Use it to decide about each creator. A creator with 400 fans, many drafts and low LTV takes your team’s hours and brings nothing back. That is a problem with the persona, the prices or the audience, and without this screen you would not see it.
Four regular reviews
Section titled “Four regular reviews”Weekly: conversion
Section titled “Weekly: conversion”Look at conversion per creator. Below 70% means many drafts are thrown away instead of used, so the creator’s settings need work.
What to do: open the creator’s studio, add example replies, make the tone of voice sharper, add catchphrases. Check again next week.
Weekly: coverage
Section titled “Weekly: coverage”Compare drafts by day with fan activity by hour. If your fans are most active at 11pm and your drafts are mostly at 2pm, you miss your own peak.
What to do: move shifts, or cover the gap with automation.
Monthly: where the money is
Section titled “Monthly: where the money is”LTV by segment shows which group the money comes from. To find your biggest spenders, sort the fan list by LTV.
What to do: make sure each of them is on Manual, has a recent follow-up reminder, and was personally contacted this month.
Monthly: creators
Section titled “Monthly: creators”Compare drafts per creator with money per creator.
What to do: invest in creators that bring money, rework the ones that do not, and archive those that stopped earning.
Draft history
Section titled “Draft history”What was actually written is stored with the fan. Open a fan and go to Insights → Past drafts: every draft for that person, in order, with its rating.
Use it to find out what went wrong in a chat, or to collect good drafts to use as example replies in the Creator Studio. For totals across the account (per creator, per teammate, per day), use the overview above instead of reading single drafts.
On every subscription
Section titled “On every subscription”Full analytics are on every subscription, including the free one. You pay for volume (creators and drafts), not for features. See Billing.