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Start hereKey Concepts

Key Concepts

A short list of the words this manual uses.

Creator and fan produce a draft; the reply mode decides whether a person sends it or it goes by itself


Your agency in Sufflera. All your data belongs to the account: creators, fans, chats and content, and also your subscription, balance and team.

One account can have many creators and many team members. Data never moves between accounts.


A person who logs in. Each user belongs to one account and has one role, which decides what they can see and do. You invite users by email and can turn them off at any time. The record of what they did stays.


A set of permissions. Five roles are ready to use: Owner, Admin, Manager, Chatter and Accountant. You can change all of them except Owner, and create your own.

A role also sets which creators a person sees: all of them, or only the ones assigned to them. A Chatter sees only their own creators by default, in the dashboard and in the extension.

See Team and Permissions.


The person your team writes as: a name, a voice, a personality, limits, a time zone and a daily rhythm. It can be a real person you manage or a character you run.

Everything the AI writes, it writes as a creator. Two creators in one account never share a voice, a mood or fans.

See Creators and Personas.


One person you chat with, under one creator. His profile holds his messages, purchases, total spend, tags, your notes, your instructions for the AI, his language, his stage and what Sufflera remembers about him.

If one person follows two of your creators, he has two profiles. That is right: these are two different relationships with different histories.

See The Fan Profile.


A reply Sufflera writes for one fan in one chat. Each draft is written fresh from his new messages, his profile, the creator’s persona and mood, and your rules.

Every draft is checked before you see it. See Draft Quality and Review.


Everything the fan sent since the creator last replied. If he wrote “hey”, then “you there?”, then “I’ve got a question”, that is a burst of three messages. Sufflera answers all three together, not just the last one.


The part of a creator that does not change: tone, life story, looks, interests, favourite phrases, what she calls fans, allowed and banned topics, reply length, emoji, and the fan words after which she hints at paid content.


The part of a creator that changes. Five scales: energy, flirtiness, patience, neediness and confidence. They move through the day and the week, return to her usual level on their own, and change how replies sound.

Each fan also has warmth: how the creator feels about this one person. It matters more than the general mood.

See Mood and Availability.


Where a chat is on the way to a sale. Sufflera sets it and keeps it up to date:

StageWhat it means
IntroductionFirst contact, getting to know each other
Small talkEasy conversation, nothing to sell yet
Warming upReal interest and a growing connection
Ready to offerOpen to a paid offer right now
After purchaseHe has bought, and the relationship goes on from there

You see the stage in the fan list and on every profile, so you can work by readiness, not by guessing.


What you allow to happen automatically in a chat. Three modes:

  • Manual: a person does everything;
  • Draft only: autopilot may write drafts, a person sends them;
  • Draft and send: autopilot may also send them.

You set it for each creator and can change it for any single fan. It is a permission, not a switch: it says what may happen, not what is happening.

See Reply Modes and Autonomy.


The switch. The reply mode says what is allowed. Autopilot says whether Sufflera is working right now, and on which chats. You turn it on in the side panel, for the browser tab you are in.

While autopilot is off, nothing happens automatically: no drafts and no sending, whatever the reply mode says.

See Autopilot.


How many drafts your subscription gives you each month. It is one of the two numbers you choose yourself. Every draft costs one, however much work it takes. If you run out, you can buy a draft pack. Its drafts join the same counter and expire at your next renewal, like the rest.

See Billing.


Money you pay into your account in advance, by crypto payment. Subscriptions and draft packs are paid from it. Cancelling a subscription does not use up the balance. It is a prepayment and is not refunded.


A saved text of a creator, such as a greeting, a standard answer or a price line. A chatter copies it into a chat in one click.


The creator’s list of content for sale: title, description, suggested price and a preview. If you attach an item in the dashboard before you generate, the draft offers exactly that item at that price. The vault also records what each fan has already received.

See Quick Replies and Media.