The Fan Profile
Everything you know about one fan, on one screen. Thanks to it, a chatter who never talked to him sounds like they have known him for months.
The profile is in the dashboard, and a working version is on the Fan tab of the side panel, so a chatter never has to leave the chat to see it.
Who he is
Section titled “Who he is”- Display name and platform handle
- Creator: which of your creators he belongs to
- First contact and last activity
Three text fields, and why they are separate
Section titled “Three text fields, and why they are separate”This is the most important thing on the page. Three fields hold written information about a fan. Each has a different author and a different job.
Two sit side by side on the Profile tab. The third has its own tab, because nobody on your team writes it.
| Field | Where | Who writes it | Does the AI read it | What it is for |
|---|---|---|---|---|
| Notes | Profile | Your team | Yes, with every reply, as background | Facts in your words: “works nights, free only after 11”, “collects vintage watches”, “do not discuss his divorce” |
| Instructions for the AI | Profile | Your team | Yes, with every reply, as an order | Standing orders for this fan: “never mention his ex-wife”, “always confirm the price before offering”, “he likes being teased, not complimented” |
| AI memory | Memory | Sufflera | Yes, with every reply | Lasting facts the fan shared, kept up to date automatically. See AI Memory |
- Notes: what is true about this fan, in your words. Not orders to the AI.
- Instructions for the AI: a standing order for this fan only. An order, not a fact.
The AI reads both, but in different ways. Notes are background it writes from. Instructions are rules it writes within. If you want the AI to behave differently, use Instructions for the AI: an order always beats background.
⚠️ The AI sees every field
Section titled “⚠️ The AI sees every field”All three fields go to the AI with every draft. Do not use Notes for private team comments. Risk assessments, opinions about the fan, chargeback history, real names, your lowest price, “handled by Maria”: none of this belongs here. All of it reaches the AI and can show up, reworded, in a message to the fan.
Keep internal comments in your own tools. This profile is written for the AI as much as for your team.
Sufflera never overwrites what your team wrote. Both fields on the Profile tab are yours. The AI keeps only its own field.
Agency tip. Instructions for the AI is the most underused feature. One line, “he is here to talk, not for content; do not sell”, stops a mistake that would otherwise repeat on every shift with every chatter.
Your labels for this fan. The AI reads them as his interests, and they help you mark groups of fans for a campaign. See The Fan Directory.
Money and stage
Section titled “Money and stage”| Field | What it means |
|---|---|
| LTV | Everything he has ever spent, updated as purchases are recorded |
| Finances | The list of purchases (tips, PPV unlocks, subscriptions and customs) with LTV, number of purchases, average and last purchase above it |
| Stage | Where this chat is on the way to a sale |
| Stalling | A flag that shows up when a chat stays active but stops going deeper: time to try something else |
Sufflera updates the stage with every exchange. The stages are listed in Key Concepts.
How he feels about her
Section titled “How he feels about her”| Number | What it tells you |
|---|---|
| Fan warmth (♥) | How warm this fan is toward the creator, 0–100. It starts at zero. Sufflera judges it from the whole chat with every draft: does he answer gladly, ask about her, buy. It also decides which of her life events he hears about |
| Offer readiness (⚡) | How fitting a paid offer would be right now, 0–100. Read from the chat with every draft; empty until the first one |
You see both in the dashboard and in the side panel. How the creator feels about him is also tracked and shapes the replies, but you do not see it as a number. See Mood and Availability.
Language
Section titled “Language”| Setting | What it does |
|---|---|
| Fan’s language | The language he writes in. Detected automatically |
| Locked — don’t auto-detect from messages | Keeps your choice. Once locked, detection never changes it |
Lock the language for a fan who mixes languages, or when the detected language is not the one you want to sell in. Your choice always beats detection.
If your chatter speaks a different language from the fan, turn on Bilingual replies in the panel settings or in the dashboard under Settings → Drafts. The chatter reads and edits in their language, and the fan gets the reply in his. See Writing Replies.
Automation for this fan
Section titled “Automation for this fan”Auto-reply mode for this fan overrides the creator’s setting for this one chat. The same switch is on the Fan and Autopilot tabs of the side panel. It is one setting, wherever you change it.
Leave Same as the creator for almost everyone. Change it when one fan needs different treatment:
| Situation | Setting |
|---|---|
| A big spender you want written by hand, while the rest of the creator is automated | Manual |
| A demanding fan you want drafts for, but never sent automatically | Draft only |
| A small, low-risk chat on a creator who is otherwise manual | Draft and send |
Sufflera never decides this from spend. A fan becomes manual because a person decided so, never because of a threshold.
To change many fans at once, use the fan list. See Changing Many Fans at Once and Reply Modes and Autonomy.
Content already sent
Section titled “Content already sent”The profile records which items from your media vault this fan has already received, so nobody offers him something he already paid for. When you send a reply from the dashboard with an item attached, the item is marked automatically. You can also mark or unmark items by hand.
Follow-ups
Section titled “Follow-ups”Set a next step with a due date, such as “ping Friday about the custom set”. Follow-ups appear in the Follow-ups section of the profile, in the side panel and in the Operator queue on the Dashboard. Mark done keeps the record instead of deleting it.
Photos
Section titled “Photos”Fans often send photos of themselves. Upload them to the fan’s Photos with a caption, so any chatter who takes over sees the same thing the previous one did.
Chat history
Section titled “Chat history”All messages in order, with his purchases in between. Sufflera reads this before writing each draft, and your team reads it when a person has to decide.
How history is imported and kept up to date: Conversation History.
Activity
Section titled “Activity”Each profile has a short summary: messages, drafts, first contact and messages by month. To download your data, use Export my data in your account settings: it exports the whole account, not one fan.