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AutomationDraft Quality and Review

Draft Quality and Review

Every draft is checked automatically before you see it. This page explains what the check does, what an occasional note means, and how to make drafts better over time.


What goes into a reply, what happens to it, and where a person comes in

Before you see a reply, it is checked against three things:

  1. The creator’s rules: banned topics, banned phrases, tone, reply length, pet names.
  2. The facts: what the fan actually said, bought and received.
  3. The message itself: that it is complete, makes sense, is in the right language and answers what the fan asked.

Anything that fails is rewritten before it reaches you. Almost always you simply get a good draft and never think about any of this.


PreventedWhy it matters
Made-up facts about the fanMentioning a girlfriend he never mentioned breaks the illusion at once
Made-up facts about the creatorTwo chatters giving two different answers about where she lives kills a persona
Promises nobody agreed toA delivery date nobody can meet turns into a refund
Saying content is attached when it is not“Photos below 😘” with nothing below loses the sale and brings a complaint
Made-up purchases or pricesMentioning a purchase that never happened, or a price you do not charge
Answering the wrong personNothing from another chat gets mixed in
Breaking your rulesBanned topics and phrases are enforced in every reply
The wrong languageEspecially with bilingual replies on
Revealing it is a writing toolInstructions never leak into the message
Broken or cut-off messagesNothing broken is ever delivered

Sometimes a draft comes with a note asking you to look closer before sending.

This means the check is working, not failing. The reply is worth a person’s judgement, usually because the chat went somewhere that needs a human eye.

When you see one:

  1. Read the draft with the note in mind.
  2. Edit it, or add a hint and generate again.
  3. Send when you are happy.

The note is advice, not a lock: Send stays available and the decision is yours.


A few drafts are held, not just flagged. A reply that came back incomplete, cut off, broken or with an unfilled placeholder fails the check and is marked Needs review. Copy, Insert and Send wait until you deal with it: edit it and press Re-check text, or add a hint and generate again.

There is no override: this applies to your chatters and to automatic sending alike. It is rare, and it catches a reply that came back broken, not one whose content someone might disagree with.

Editing any draft, locked or not, sends it through the same re-check before it can go out, and a re-check costs one draft. See Writing Replies.


When autopilot is on, some replies are deliberately not sent and are left for a person. The panel always shows the reason, and the reason is also saved in the autopilot log:

ReasonWhat to do
The fan may be in distressHandle it yourself. Always
The fan is complainingHandle it yourself; automated answers make complaints worse
The fan keeps pushing for a banned topicRead the chat and decide
The fan is too newIntroduce yourself properly
Quiet hours where the creator livesSend it yourself, or leave it for the morning
The chat changed while the draft was being writtenGenerate again for the current chat
The draft needs a closer lookRead, adjust, send

Nothing is lost. The draft waits in the panel.

With autopilot off, nothing is drafted or sent automatically, so nothing is held back: your team generates and sends every reply. See Autopilot.


Drafts are as good as what you told Sufflera. Four things help, most important first.

A creator whose tone is just “friendly and flirty” gets generic replies. One with a life story, a soft spot, three catchphrases and two example replies becomes a person.

Fill in the fields properly in Creators and Personas. It is the best hour you can spend.

Up to three pairs of a fan message and her reply, per creator. They beat any description: one good example teaches more than a paragraph.

One line on a fan’s profile prevents a whole kind of repeated mistake:

  • “He is here to talk, not for content. Do not sell.”
  • “Always confirm the price before offering.”
  • “He likes being teased, not complimented.”
  • “Never mention his ex-wife.”

Rate drafts with 👍 / 👎 in the dashboard, on the fan’s page: the buttons are under the draft on the Conversation tab, and Insights → Past drafts keeps them. The results appear in Analytics and show managers which creators need better settings and which are ready for more automation.

The best moment is when you test a creator after a change (below): you are already generating and reading drafts, so rate them then.


Analytics shows, for this month:

NumberWhat it tells you
Draft ratingsHow your team rates the drafts: 👍 and 👎
ConversionHow many of the drafts your team actually used (copied or sent)
Avg latencyHow long a draft takes to arrive

Conversion is the number that matters. A creator whose drafts are used 90% of the time is ready for more automation. One at 40% needs better settings before anything is automated.

See Analytics.


After any change to a creator, generate two or three drafts yourself on real, low-risk chats (not VIPs) and read them before the shift. Nothing is sent until someone presses send, so the only cost is the drafts.

A week later, check that it worked: conversion per creator shows it. The full routine is in Creators and Personas.